We had to pay for everyone’s transportation to make it to the locations. The most difficult part was the transportation of equipment and crew. The photoshoot in Togo was very difficult and fun at the same time. What’s it like to do a photoshoot in Togo? Any hurdles that you needed to overcome like location scouting, transporting equipment, and the reception of local residents to your presence? You’re very active and your latest project for BOSHOK involved traveling back to your hometown of Togo. I do most of the traveling for the events, most of the shows, watch over the warehouse, and make sure orders have been sent out. Not only am I a co-owner but I help facilitate our events and marketing. Most people get introduced through social media, word of mouth, and events we do. The next day Victor pursued it.Ĭurrently how do most people unfamiliar with your brand get introduced to BOSHOK? One night my brother BOSHOKVictor and I were chilling, having a drink in the crib and I came up with the idea of starting a brand as a joke. How did you manage to come up with BOSHOK?
It was like we were letting someone else tell our story through fashion.
There aren’t enough brands representing the African/African American community. I was always into fashion but my first introduction to streetwear was in the U.S. You grew up in Togo, Africa and hopped around a lot to big name places like Paris, what factors in your childhood influenced the creative concept behind BOSHOK?Įveryone has a story, how were you first introduced to streetwear? Fast-forward to right now and he’s turned his love, passion, and unselfish desire to represent the underrepresented diaspora into something as subtle and tangible as a T-Shirt. At the age of 18 he was able to put together his first fashion show for a legitimate tailor. BOSHOKYeasy, an avid lover of streetwear, draws most of his inspiration from his past experiences in Togo, Africa and Paris, France. BOSHOKYeasy is not only one of the brilliant business minds behind the scenes since BOSHOK launched in 2011, but he oversees and organizes everything from shipping orders to photoshoots. Even with his busy schedule as an entrepreneur he still manages to find time to give back to the same culture that helped pave the way for BOSHOK to be born.
Yao Akato, better known as BOSHOKYeasy, is a name you may not be familiar with at the moment but if you care about the future of streetwear it’s a name you’ll need to know.
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